It's a fact that other social media like Facebook and Twitter have drawn some people away from blogging, but others have seized the opportunity to use a blog as the central point around which their other social media orbit. There's still nothing as effective as a blog in creating your brand, differentiating yourself from your competitors, and establishing your expertise and credibility with your target audience.
Applicable Job Roles: webmaster, web developer, project manager, blogger, social media specialist, digital content producer, writer.
Week 4 - Using Blogs and Articles to Further Your Own, Your Employer's or Your Client's Goals
Good working knowledge of the concepts of web writing. Having completed a course such as Writing Web Content (B123) is highly desirable, though not required. You should also have a good working knowledge of basic HTML. Previous experience with blog software will be helpful, but is not required.
Web space and appropriate software for publishing articles and blog posts. If you don't already have access to a blog, you will be provided sources for free, user friendly blog software.
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