Interactive e-Survey Strategies (B205)

This course will expose students to a hands-on, working knowledge of Interactive Web Surveys. Students will engage in a multiple-sensory learning process built on a foundation of co-creative data mining and collection, which is then integrated with real-world engagements in order to yield predictive outcomes.

Exploring both Traditional and “Next Generation” e-Survey approaches, each student implements a personal mini-capstone deliverable, which will incorporate the skills gathered from the progressive phases of this courses journey. The students learn the art-and-science of progressively deploying an applied knowledge of an integrative Traditional /“Next Generation”, Interactive e-Survey lifecycle to a variety of situations. The major outcome is that students gain an intimate understanding of how to strategically create Interactive e-Surveys for collecting, analyzing and interpreting as well as leveraging traditional as well as “Next Generation”/Real-Time data mining in order to co-create a loyal customer-base.

Upon course completion, students will be equipped to strategically implement Interactive e-Surveys for their personal, business, and/or community organization developmental efforts. If you are ready to seriously understand and/or implement Interactive e-Surveys Strategies, this class is a MUST TAKE!

Applicable Job Roles: webmasters and web content managers.

Outline

Week 1: What is your Purpose for Conducting an Interactive e-Survey? – BRAINSTORMING

Is it time to conduct an (another) Online Survey?
Determining Your Goals.
Overviewing E-Survey Modalities: Traditional, Digital or both?
Listen, Analyze, Understand and Engage - Foundational Overview.
Identifying your Interactive e-Survey Stakeholders.
Pinpointing e-Stakeholder Expectations.
Understanding Your Customer (respondents/Co-Creators).
HANDS-ON/CASE STUDY: Students Brainstorm towards Strategic e-Survey Outcome(s) - Conceptualization.

Week 2: Getting Your Strategic Interactive e-Survey Process Started - PLANNING

Initiate and Plan the Survey Launch
- Delivery Mode Comparative Analysis Planning (Traditional vs. ”Next Generation”)
- Listen, Analyze, Understand and Engage – The Iterative Process.
- Strategic E-Survey Modalities: (Web searches, online questionnaires, customer feedback, your future business prospects, focus groups, quantitative online, active listening, etc…)
- Online Delivery Options
  - Email, Pop-up, banner, Website, Social Media, Portable Devices and Applications, Other (e-Focused), Mixed-mode (blended), e-Communities
CASE STUDY/HANDS-ON: Interactive e-Survey Action Plan

Week 3: Survey Methods and Tools - CREATION

Listen, Analyze, Understand and Engage – The Iterative Process.
- Survey Monkey, Zoomerang, KwikSurveys, FluidSurveys, e-Surveys, SurveyGizmo,
- Co-Creation
- E-Communities, Active Listening,
Building your Interactive e-Survey Mind Map
Clarity Is King!
Paperless Reduction Act and 508 Compliance
HANDS-ON EXERCISE: Students Construct their Interactive e-Survey

Week 4: Collect Responses - EXECUTING

Surveying for data – Data Mining
Getting Personal
- Ideas, habits, values and behavior
- Uncovering the unseen data -The Big Four: what, why , how and who
Creating Survey Questions
- Types, Length, Number, Frequency
Gathering Data Real-Time
HANDS-ON EXERCISE: Testing 1-2-3 – Student deploy/engage their Interactive e-Survey

Week 5: The Analytics and Metrics of Survey - ANALYZING

Identifying Relevant and Meaningful Metrics
- Response Rates
- Return on Expectation (ROE)
- Keywords
Understanding the “Art and Science” Analyzing your Data
- Predictive Analytics
  - Quantitative – Statistical Method(s) - Analytics
  - Qualitative – Computer-Assisted/direct-response (CATI)
  - Quantitative and Qualitative - ONLINE

HANDS-ON EXERCISE: Students perform data analytics and metrics (Pictures, videos, graphics and real-time data capture)

Week 6: Reflections – LESSONS LEARNED

Leveraging your Analytics and Metrics to ensure strategic, organic SEO deployments
Using your Analytics-centric Outcomes to Speak to the Voice of The Customer
Mastering Organic Customer
HANDS-ON EXERCISE: “Putting It All Together” – Mini-Capstone

Prerequisites

None

Requirements

There are no additional software requirements for the course. The students' systems should be Internet ready and capable of surfing the web in a timely fashion. Students should have basic computer skills and be able to download files, copy/paste, locate files on their hard drive, use attachments, etc.

Additional Information

At no Additional Cost, Multimedia (Audio/Video/Gaming), content may be used as part of this courses learning resources.

Additional information:

Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our Terms and Refund Policy before registering for this course.

Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

Price:

$240.00

Item No.:

B205

Instructor:

Michael Crawley

Open Courses: No other sessions are scheduled for this course. You can add to your wish list and you will be notified when other sessions are scheduled.

Instructor's Profile

Michael L. Crawley, MBA, PMP has 20+ years of information technology experience. In addition, Michael has been engaged in internet, digital multimedia production, training, e-learning, gamification and e-Commerce project delivery since the inception of PC-based digital media technology. He was instrumental on the internet team that initiated one of the first U.S.-based, Online News Media presences, COX owned and ABC affiliate WSOC TV, Channel 9 in Charlotte, North Carolina - http://www.wsoctv.com/ . The Charlotte affiliate came online just days before its Atlanta counterpart, WSB-TV. Michael has created and delivered thousands of hours of multimedia/web-based training and information products. He has deployed projects for companies such as Pearson Education, ITT Technical Institute, AT&T, Motient Wireless Communications, Grainger, NSConline, Intelligent Environments, Financial Software Services and Support, Unimed Pharmaceuticals, Vanstar Corporation, Financial Services and Law Groups, Healthcare organizations as well as Entrepreneurial, Executive Suite and C-Level stakeholders to name a few organizations. He manages the delivery of worldwide product training materials including: PPT; web training for Internet, Intranet, Extranet platforms; marketing and technical video delivered via CD; as well as interactive case studies for marketing / sales / VAR. Michael is currently involved in video and animation-based multimedia projects for business, community and spiritual entities. He helps direct and produce as well as to conduct story research, shoots, storyboarding, videography and video editing of multimedia packages. Michael Crawley specializes in e-commerce, gamification and online instructional design and training delivery modalities with an emphasis on streaming multimedia, e-Business, e-Learning as well as the mobile integration of learning and business solutions.

Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.

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