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Web Content Writing

This is an intensive 6-week course where students will learn effective skills and techniques for writing effective web content that will hold the reader's attention. This course will cover everything from understanding how visitors read a web page and writing techniques to measuring the results of your improved writing. This course is ideal for students beginning to dabble in the art of online writing to the more advanced web writer looking to polish their skills.

Outline

Week 1: Importance of Writing Effective Web Content

How visitors read on the web
Search engine standings

Week 2: Effective Web Content Writing Techniques

Identify goals of your website
Writing for your target audience
Headlines and titles

Week 3: Effective Web Content Writing Techniques (continued)

Too much or not enough information - finding the happy medium
Common mistakes

Week 4: The Writing and Design Relationship

Aesthetically pleasing pages
Page layout

Week 5: Creativity in Web Writing

Incorporating creative writing without going overboard
Ways to stand out from your competition

Week 6: Measuring the Effect of Improved Writing

Methods of tracking web analytics
Analyzing the web analytics

Prerequisites

None

Requirements

None

Books:
Required Book:	Killer Web Content
Additional information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training. Refund Policy: Please read our Terms and Refund Policy before registering for this course. Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost . How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

Start Date:

Aug 5, 2013

Price:

$200.00

Course No.:

B123.30

Instructor:

Stephanie Baldwin

Other Sessions: No other sessions are scheduled for this course. You can add to your wish list and you will be notified when other sessions are scheduled.

Instructor's Profile

Stephanie Baldwin has a Master's Degree in Information Age Marketing from Bentley College. She has been working in the marketing field for over ten years. Her experience includes implementing all marketing activities for small businesses in a variety of industries, including editing and maintaining their web sites. In the past two years Stephanie has also been working with her own business, Creative E-Concepts.

Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.

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