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Search Engine Promotion Training

Search Engine Promotion Training, Web Site Ranking, Web Positioning Training
Search Engine Promotion Training Web Design Courses Web Certification   

 

 

Class Name

Search Engine Optimization

'A Beginner's Guide to Search Engine Optimization: How to drive traffic to your site when you don't have a large marketing budget.' Want to learn insider techniques that will increase your web site visibility? This class is a must for anyone who wants to drive qualified leads to your web site.
Outline
Week 1: Search Engines Overview
An overview of what search engines are all about and what traffic from them can mean for your business.
  • Learn that search engines are the main way users find new sites on the internet
  • Understand that search traffic has a high conversion rate because you are dealing with motivated buyers well into the buying process
  • Know the difference between search engines and directories
  • Understand why ranking in a search engine is important
  • Know which search engines and directories are most important
  • Learn what it means for a site to be 'spider friendly'
  • Understand what design techniques can block a spider from crawling your site
  • Understand the limitations of an excessively graphical site
  • Learn about techniques (spam) that can get your site banned from engines
  • Learn the negatives of having a dynamic web site
  • Learn workarounds if you have a dynamic web site
Week 2: Keyword Selection
The first step in any optimization campaign is selecting the best keywords to target. Done right, this step takes longer than any other in the optimization process. This is also the step where most people make mistakes.
  • Learn the importance of selecting the right keywords that will result in new Web site traffic
  • Learn the steps involved with keyword selection by actually walking through the process.
  • Learn to use keyword popularity tools to give you feedback on your keywords.
  • Learn how to use free tools to give you insight and ideas about keywords.
  • Learn brainstorming techniques that produce effective traffic-generating keywords
  • Learn to define your measures of success
  • Learn how you can use 'Pay Per Placement' engines as a testing ground for candidate keywords
Week 3: Optimizing your pages
This is the week we actually get into the pages and show you insider information on the magical places to put your keywords.
  • Know how to strategically place keywords and not ruin your marketing message (most SEO's only know technique, you will learn to be savvy!)
  • Know where to put keywords to get the most relevancy points from a search engine
  • Understand the importance of file names, directory structure, and site design in respect to optimizing a site
  • Learn insider tricks that increase your rank and are search engine approved
  • Learn what HTML tags are important to search engines (even if you don't know HTML, you'll learn how to use these tags)
  • Learn how to create effective title tags that will get you rank and click thrus
  • Learn what META tags are and which engines use them (you'll be surprised to hear they are still important, but not for the reasons you think!)
  • Understand the importance of good page content and how to add it to a site
  • Learn which pages on your site you should optimize
  • Want to run out and add a site map to your site (you'll be blown away when you find out how important they are to search engines!)
  • Learn how to dissect a page to study optimization techniques
Week 4: This week we concentrate on the submission process.
  • Know how to submit your site to a search engine
  • Know why you should submit
  • Know when you should submit or resubmit
  • Know which engines to submit to and which not to bother with
  • Understand the alliances between engines and directories
  • Know why directories are vital to your search engine rank
  • Understand why you need to hand submit to a directory
  • Know which directories to submit to and ways to avoid paying the submission fee
  • Learn how to select the right category to submit your site to in a directory
  • Learn about the top submission tools used by professional optimizers many are free
  • Be familiar with paid inclusion programs
  • Understand the difference between paid inclusion, free submission, and 'Pay Per Placement'
Week 5: Tracking Phase
Any activity needs feedback to verify if you met your goals. It's the same with search engine optimization.
  • Learn to identify measures of success
  • Learn how to use some common tools used by SEOs to track rankings
  • Learn ways to measure ROI
  • Know what to do if you don't get ranking
  • How to reoptimize your page
  • How to reevaluate keywords
  • Learn what to do if you're getting traffic, but no conversions
  • Learn how to improve the usability of your pages to improve user experience
Week 6: Off the page criteria
This week we concentrate on link campaigns.
  • Know about the importance of link analysis
  • Know what link popularity and quality links are
  • Learn about methods to improve your site's link popularity
  • Learn valuable tips on creating keyword rich text links
  • Learn the proper way to ask for links from other sites
  • Know who to ask for links and who to avoid (or risk trouble with search engines)
  • Understand how to create effective text links that improve text link quality
Prerequisites
Have a general understanding of the Internet and have used a search engine. Some knowledge of HTML is recommended.
Requirements
Access to the Internet.

Important Notice: Students will be provided free access to our online library which has the required book: 'Search Engine Positioning' . Password and userID for the library will be sent to student at least 1 day before the class starts. Students who register during the first week will get the password as soon as possible. Note that this password is different from your membership or class password.

Class Books
Choose one of the following books
Required Book: Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement [
Required Book: Search Engine Positioning ]
Course Price
  • Price: $80.00 US
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Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: All Online Class fees are only refundable or creditable during the first week of class. A processing fee of five dollars ($5.00) will be charged for each refund request. If you have any questions please contact us

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work:The classroom environment is based on Lundeen & Associates Web Crossing technology, a threaded messaging system. Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

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Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy section.

Instructor: Chris Churchill
Chris ChurchillAn early Internet enthusiast Chris Churchill has been building and optimizing web sites since 1996. As the Director of Web Development at NetMechanic, Chris became an expert in search engine optimization, marketing, and usability. A frequent speaker at Search Engine Strategies Conferences and author of numerous articles on search engine optimization, Chris brings practical advice from first hand experience on how to promote your site when you don't have a large marketing budget. Chris's enthusiasm and numerous real life experiences makes the subject come alive for future optimizers.

Testimonials

Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement book
4 Web Study Certificates
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