Writing Web Site Content

Learn web content writing
Class Name

Web Writing Workshop

The Web Writing Workshop is a six-week boot camp for those who have mastered the basics and are ready for hands-on practice in every aspect of writing web content. During the course, each student will develop a concept and goals for a web site, then will actually build it, adding additional content elements each week. Students will work with one another to refine and perfect their work.
Outline:
Week 1: Plan Before You Publish
  • How content drives business
  • Developing a mission statement
  • Developing a mockup based on the mission statement
  • Using a content audit checklist
Week 2: Infochunking and Concept Emphasis
  • Chunking information by page and paragraph
  • Highlighting key words and phrases
  • Creating tables, lists, and sidebars
  • Developing home page content
  • Writing a plan for additional content
Week 3: Microcontent - Now You See It, Now You Don't
  • Headlines that turn heads
  • Captions that capture attention
  • Hyperlink text that guides without guesswork
  • Navigation menus that steer, not stump your visitors
  • Hidden content - tags and titles
Week 4: Building On Your Beginning
  • Writing for the elusive web page scanner
  • Building credibility and trust into your web writing
  • Maintaining content consistency throughout your site
  • Creating additional content for your site
Week 5: Creative Content Management
  • Intuitive navigation
  • Ongoing content management
  • Keeping content on the right track
  • Scaling your navigation menu
  • Creating your final pages
Week 6: The Finishing Touch
  • Audit checklist review
  • Creative critiquing
  • Suggesting revisions in another student's site
  • Discussing another student's suggestions for revisions in your site
Prerequisites
  • H101 - Intro to HTML 4.0 (or equivalent)
  • B121-Web Content Writing and Editing
  • D311 - Intro to Web Design (not required but recommended)
Requirements
Internet access; web authoring software; web server space for publishing assignments.
Class Books
No book is required.
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Course Price
  • Price: $100.00 US
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Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: All Online Class fees are only refundable or creditable during the first week of class. A processing fee of five dollars ($5.00) will be charged for each refund request. If you have any questions please contact us

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work:The classroom environment is based on Lundeen & Associates Web Crossing technology, a threaded messaging system. Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

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Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy section.

Instructor: Dave White
Dave WhiteDave White is a writer and webmaster whose work is published on the web, in print, and on TV and radio. He currently manages and creates content for six web sites, writes non-fiction magazine articles, and does freelance public relations work.


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4 Web Study Certificates

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