Web Content Writing - Online Course

Online Class - Writing Website Content for the Web
Class Name

Web Content Writing and Editing

As the Internet has begun to discover its true identity, one of the few things that has become clear about this still-evolving medium is that its major attraction is information. Just take a look at the Nielsen//Net Ratings for any given week or month. The web sites that attract the largest audiences share one thing in common: they are all in the information business.

The ability to effectively communicate with your web site's audience is critical, whether you're working with a large commercial site, a small corporate intranet, a personal or hobby site, or anything between. You don't have to be a best-selling author or have a degree in journalism, and you need not live in fear if you don't consider yourself a writer or editor. The Web Content Writing and Editing course utilizes examples, discussions, and exercises designed to demystify the art and science of effective writing and editing for the e-audience.

Outline
Week 1: Know Your Audience
  • Have an understanding of how people use the web.
  • Know the differences between writing and editing for the web and for other media.
  • See why it is important to know what your audience expects from your web site.
  • Practice tailoring your content to your audience.
Week 2: Where Ideas Come From
  • Know how to see your site as others see it.
  • Understand why reading is so important for writing and editing for the web.
  • Learn where to find prepackaged content for your web site.
  • Gain experience in turning everyday experiences into web site content.
Week 3: Spelling, Grammar, Style
  • See why correct spelling and word usage are important to the success of your site.
  • Know how to use a style that's right for you and for your readers.
  • Learn how to 'chunk' large amounts of information to increase readability.
  • Understand the significance of having a worldwide audience.
Week 4: Search and Research
  • Know how to effectively use the web for research.
  • Learn why it is important to use sources other than the web for research.
  • Pick up tips on how to save time doing research without sacrificing accuracy.
  • Understand why 'getting it first' isn't nearly as important as 'getting it right'.
Week 5: You're the Editor
  • Learn the difference between editing copy and rewriting it.
  • Have a better understanding of how to edit without bruising egos.
  • Know the legal considerations of publishing on the web.
  • Get hands-on experience in editing an article for the web.
Week 6: You're the Writer
  • Know how to be your own writing coach.
  • Learn how to break 'writer's block'.
  • Understand the career potential of writing and editing for the web.
  • Develop, research, and write an article for publication on the web.
Prerequisites
None
Requirements
Internet access, word processing software.
Class Books
No text required.
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Course Price
  • Price: $80.00 US
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Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: All Online Class fees are only refundable or creditable during the first week of class. A processing fee of five dollars ($5.00) will be charged for each refund request. If you have any questions please contact us

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work:The classroom environment is based on Lundeen & Associates Web Crossing technology, a threaded messaging system. Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

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Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy section.

Instructor: Dave White
Dave WhiteDave White is a writer and webmaster whose work is published on the web, in print, and on TV and radio. He currently manages and creates content for six web sites, writes non-fiction magazine articles, and does freelance public relations work.


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