Introduction to Web Analytics (B127)

This course will provide the student with an overview of the world of web analytics. The course will cover everything from understanding web analytics terminology to implementing an analytics tool to your own site and analyzing the data to achieve your site's objectives.

Outline

Week 1:

Determining the goals and objectives of your web site
Basic web analytics terminology (hits vs. visitors, cookies, robots etc.)

Week 2:

Identifying the information that will be key to analyze (number of visitors, pages requested, time spent on the site etc.) to determine if you are meeting your set web site goals and objectives.

Week 3:

Selecting and implementing a web analytics tool (Google Analytics, Visistat, Crazy Egg) appropriate for your site
Finalizing the information that will be key to analyze on your site based on the web analytics tool you have selected

Week 4:

Creating tools that will help you to analyze the data you collect from your site (spreadsheet, charts etc.)
How to interpret and analyze the data you collect over time to determine success
Changes you can make to your site to improve the statistics and ultimately achieve the goals and objectives that you have set.

Prerequisites

There are no prerequisites for this course.

Requirements

The student needs to be able to make changes to a designated web site by adding source code implementing a web analytics tool or access a current analytics tool and data that is associated with the site.

Books:
Required Book:	Web Analytics For Dummies
Required Book:	Google Analytics 2.0
Additional information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training. Refund Policy: Please read our Terms and Refund Policy before registering for this course. Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost . How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

Price:

$180.00

Item No.:

B127

Instructor:

Stephanie Baldwin

CEUs:

Duration:

4 weeks

Open Courses:

Start Date: Mar 5, 2012

(Register by: Mar 8, 2012 )

Start Date: Apr 30, 2012

(Register by: May 3, 2012 )

Start Date: Aug 20, 2012

(Register by: Aug 23, 2012 )

Start Date: Oct 15, 2012

(Register by: Oct 18, 2012 )

Instructor's Profile

Stephanie Baldwin has a Master's Degree in Information Age Marketing from Bentley College. She has been working in the marketing field for over ten years. Her experience includes implementing all marketing activities for small businesses in a variety of industries, including editing and maintaining their web sites.

Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.

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Completion Certificate - Introduction to Web Analytics (C.B127)

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