Web Site Promotion (B321)

How can businesses best market themselves on the Internet? Learn top web promotion strategies for your business, or for your clients’ businesses.

This intense six-week course will show how small business can successfully harness the Internet. We’ll cut through the clutter with practical, high-impact promotional solutions - including introductions to search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, online publicity, and social media strategies.

You’ll learn how to develop a web strategy for your business or for your clients. Ideally this planning is done prior to launching a web site. However, if you already have a web site that is not performing well, this course provides fresh concepts for online success.

Outline

Week 1: SEO

Planning Your Web Site
SEO - Search Engine Optimization
Conducting a Link Campaign

Week 2: Online Advertising

Banners, Sponsorships, Advertising
Pay Per Click Advertising (PPC)
Landing Pages

Week 3: Content Marketing

Great Content Writing
Email and Mailing Lists
Press and News Releases
Articles and Ezines

Week 4: Social Media Marketing

Social Media Strategy
Blogs
Video Syndication

Week 5: Social Media Networking Sites

Facebook
Linkedin
Twitter

Week 6: Co-Marketing and Measuring Results

Co-Marketing / Partnering
Measuring Results
Course Wrap-Up

Prerequisites

This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies or programming related to web page design will find it useful.

Requirements

Internet access is required. You should also have a good amount of time to assimilate the material brought out in class, to do some online research, and to develop your web site's own marketing strategy.

Books:
Required Book:	101 Ways to Promote Your Web Site
Additional information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training. Refund Policy: Please read our Terms and Refund Policy before registering for this course. Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost . How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

Price:

$200.00

Item No.:

B321

Instructor:

Cindy McMahen

CEUs:

Duration:

6 weeks

Open Courses:

Start Date: Mar 19, 2012

(Register by: Mar 22, 2012 )

Start Date: May 14, 2012

(Register by: May 17, 2012 )

Start Date: Sep 4, 2012

(Register by: Sep 7, 2012 )

Start Date: Oct 29, 2012

(Register by: Nov 1, 2012 )

Testimonials

Instructor's Profile

Cindy McMahen has been the principal of an interactive agency since 1997. She's responsible for the many activities related to client's search marketing programs, including the task of coordinating of a team of designers, programmers, copywriters and others involved. She's offered courses in Internet promotion and SEO over four years to hundreds of individuals. Currently she's an instructor with online Internet marketing courses in Web Site Promotion and Search Engine Optimization.

Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.

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Completion Certificate - Web Site Promotion (C.B321)

Testimonials

Rating

"I learned a lot from this class. I really enjoyed the instructor." - Mary Kate DeCraene
"This combination of instructors was fabulous. I would take/recommend any class they were instructing. They were organized, covered all of the important material, responded quickly, and they had us do a checklist - that was invaluable." - Becky Caneday
"I enjoyed the class and learned some new things but I was surprised by the amount of overlap with the SEO class I took." - Thomas Sweeney
"What a great class. Cindy and Karyn were awesome. They offered so much insight into web promotion and SEO. I am bursting with knowledge. I can't wait to use it. Thanks." - Karen Royse
"Excellent class. This course helped me get up to date on the latest web promotion tactics (after being out of the industry 2 years) and, in turn, I got a new job!" - Colleen Lawrence
"This course was just what I was hoping for. It provided a broad overview of key website promotion opportunities and tactics. Now I'm prepared to take the next step." - Paul Spingola
"I found the course very informative and helpful in setting up and developing an existing web site." - Joseph Deal
"This class was great - very informative and interesting. The teacher and TA both had a lot of good point to make and were both exceptionally helpful. I appreciated being able to take what I learned and apply it directly to the work I am doing now." - Jennifer Mitchell